Digital Marketing & Communication
Digital Marketing & Communication

We are driven by data because it enables us to make informed decisions, particularly when formulating digital marketing and communication strategies that will best serve your brand’s business objectives, be they brand awareness, lead generation, consumer engagement, sales, or others, and to maximise ROI.

We believe in an integrated cross-channel and cross platform approach that delivers an emotive user experience in the right place at the right time. 

We focus on delivering a rich content driven socially powered experience that will build firm connections between consumers and your brand.  We use quantitative analytics, business intelligence, multivariate testing, site behaviour tracking, and other data insights to continually assess and measure results so as to adjust strategies and campaigns, where necessary, to meet KPIs and achieve market differentiation.

Social Media Marketing

We create real life informative organic content that resonates with your audience and that stimulates dialogue.  We use this content to execute amplified social media marketing campaigns that build solid connections between consumers and your brand, which engage consumers in social conversation, that encourage advocacy and that generate leads and/or sales.  We make your brand visible across a very busy social landscape, communicating your brand’s message in the way that your audience will want to consume it across multiple platforms.

Search Engine Marketing (SEM)

Our digital marketers are driven by making your brand findable online.  We do this by understanding how your customers talk, identifying the way they search, and taking into account every stage of the consumer buying cycle which impacts search patterns.  Then, we determine the most optimal keywords for your brand and implement SEM strategies, incorporating SEO best practices, to increase your brand’s visibility in search engine results.  

Email Marketing

Email marketing is a critical component of a digital marketing strategy.  To help your business attain high deliverability rates, we analyse and segment users/customers according to particular profiles.  We then create a targeted email marketing campaign and create personalised email content relevant to those profiles (and which complies with applicable privacy laws and regulations). We continually collect data on performance, open rates, click rates, unsubscribes, bounce-backs, and so forth, so as to modify and optimise the campaign as and when required.

Display Advertising

We make your brand visible in a very busy digital landscape.  We develop an advertising campaign centred on your business objectives and create a variety of different advertisements to place on Google’s display network so as to deliver your brand’s message to users of sites and blogs that are relevant to the products or services that you are selling. We use all formats of ads - text, image, video, audio and interactive. We then monitor results, track your budget and optimise where necessary.

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