We are a multi-disciplinary and multi-cultural team made up of talented dedicated people with diverse backgrounds and experiences.
All of us are working together to create something that is greater than the sum of us; for every brand, every project, every time.
Antonis comes with an educational background that combines statistics, economics and ecommerce. With 15 years of experience in various industries, business development, large projects management and government procurement, Antonis brings to the table the experience required to analyse data, gain business insights and formulate strategies for every client. Antonis expertise in management enables him to lead clients in their business transformations. He is a partner here at Base Element and joined operations in 2012. An entrepreneur at heart and in practice, Antonis is a keen advocate of supporting new ideas, initiatives and business ventures.
George has been a Managing Partner at Base Element since its launch. He is one of the early entrepreneurs of digital marketing in Cyprus; having founded a boutique digital agency in 2003 focusing on Travel and Tourism. Since then, George has been involved in many international and local projects across multiple industries, in both private and governmental sectors. He has the ability to zoom-in and out on a challenge so as to analyse it strategically and find solutions. He is also able to break down the process of delivery to the most intricate detail so as to assure perfect execution thereof. Having been involved in a variety of industries and roles allows him to assist companies in their digital transformation and his guidance enables them to adapt different opportunities. An inquisitive mind, George genuinely enjoys helping young entrepreneurs in their ventures. Quite often you can see him head banging with his earphones on.
With over a decade of management experience in a variety of industries including retail, logistics, finance, venture capital and media, I guess you could say he is a man of many trades. Constantinos is our go to guy for molding the strategic approach we take when creating our projects and advertising campaigns. Having sat at both sides of the table, both as a client and a provider, he’s in the position to understand your business, analyze your requirements and provide a custom solution that is tailored to your business needs. With hands on operational experience in managing projects both locally and internationally, Constantinos can help your company break the narrow boundaries of the Cyprus market, and also, branch out to an international audience. If you catch him pacing around the office, don’t worry-he’s not lost…he’s just passionately stirring up your next marketing strategy. For a person who is so information driven, one of Dino’s dreams is to backpack through all of Europe without any plan at all.
Costas comes to Base Element from YUM! Brands with a track record for contributing to corporate strategy and translating it into systems that improve operational efficiency and customer experience. Costas has what it takes to determine project success, as he did as Regional IT Manager of Pizza Hut Europe, driving the European ecommerce & POS platforms for the largest and most loved pizza brand on the planet. As the Director of Business Development, Costas is a natural at forming close relationships with our international customers and understanding their business and their clientele. Because of this, he is able to formulate a digital transformation outcome that empowers them to deliver outstanding customer experiences. Costas’ top value regarding business is trust, which is why cultivating genuine and strong working relationships is a fundamental part of everything he does here at Base Element. At the core of his management style, Costas believes and strives in communicating a shared vision of desired outcomes with his team while fostering their professional development. Fun Fact: Costas enjoys watching movies from the 80’s.
Evdokios is our resident health guru. When he isn’t weighing his breakfast oats and yoghurt, he is tackling his role of Senior Developer / Software Engineer at Base Element. Evdokios is responsible for a variety of critical client projects that include website development, and mobile, windows, and website applications. Proficient in Microsoft Azure services, Evdokios passion for product management fuels the overall success of our clients when investigating, analysing, and planning our projects and tasks. His extensive technical capabilities and aptitude for solving challenging product development issues makes him a formidable member of the Base Element team in meeting client expectations.
Nikoletta loves to travel, and makes sure not a year goes by where she hasn’t stepped foot in at least one foreign territory. At Base Element, Nikoletta has an educational background in Business Information Technology and Computer Science. Since 2010, Nikoletta has been working in the digital media industry in the UK and Cyprus. Her experience in Online Marketing and Search Engine Optimization (SEO), her authority on Facebook, Google Analytics, and AdWords campaigning and her ability to understand new trends in data provides Nikoletta with a uniquely advantageous skill set to fulfill her role as Digital Marketer at Base Element.
Nikoletta has an aptitude for creative design that makes her role as a Creative Graphic and Web Designer at Base Element a pivotal one. Her ability to bring to life practically any design concept has been cultivated over the last 10 years, producing artistic design for a diverse range of projects and clients. Nikoletta is relentless in her pursuit of generating high quality work so that our clients are presented with top-tier creative design and visual communication solutions continually. Through her expertise in a variety of graphic design programs, Nikoletta is able to graphically tell the unique story of each client and their business through her unique digital insights. Fun fact- Nikoletta was a ballet dancer for 14 years. You still see her pirouette from time to time across the office.
Yiannis is our mastermind for anything and everything UX/UI. Just tell him your brands story, and he will strategically re-tell that story through his designs, so that our clients and their customers experience prime interaction. Like a true architect, Yiannis creates the structure you need to expose your businesses content information, from web to mobile. With an extensive educational background in multimedia design, computing, and Interactive technology design, along with almost a decade of experience in media management, wire framing, and flash design, Yiannis is fully equipped and dedicated to optimizing the needs of every client for the ultimate customer experience. Driven by look and feel, Yiannis designs are always created for optimal interface. When Yiannis isn’t immersed in his designs, he’s immersed up to his ankles in water, as his favourite past time is spearfishing!
An illustrator at heart, Victoria’s lifelong passion for design and illustration is exemplified in every single one of her works here at Base Element. Having a degree in Graphic Communication and illustration, and having attended international design expos from Dubai, Frankfurt, and China, Victoria holds the inner eye to designing perfect graphics for our clients, whether that be graphic illustrations for logos, website, advertisements, or campaigns. Her 8 years of product design experience is evident in all of her work, as her graphics communicate the exact messages clients want to present to their audiences. Victoria is a huge Star Wars fan, and considering her past and present, her love for cartoons comes as no surprise, either.
Andreas comes to Base Element with a degree in Multimedia, and a decade’s worth of work experience in just that and more- from photography, brand & logo design, graphic design, social media ads, and an abundance of expertise in SEO. His well-rounded background in all things digital gives him the capability to perfect a client’s online marketing strategy. Certified in Google Ad words and Analytics, Andreas holds the know-how to perfecting Social Media ads, and online campaigns. Besides his love for the digital craft, in his spare time Andreas is quite the horologist, as he designs his own collection of Watches!
The offices official food critique and fluent French speaker- Lefteris’ well-rounded character rings true even through his role as Digital Marketer here at Base Element. His articulacy in Digital marketing, ad’s, landing pages, promotional campaigns, and social media management assists in the exponential online exposure and growth of our clients. Being in the digital communications industry since 2009, Lefteris is quite the expert when it comes to the functions of CMS, and even teaches our clients how to use and update their websites. Fully certified in Google AdWords and Analytics-Lefteris is constantly able to tailor to our client’s needs in the ever evolving digital marketplace.
Having grown up in the PR capital of the world (New York City), Melina understood her passion for communications at a young age. With international work experience in NYC, Italy, and Greece, Melina thrives in intercultural settings and especially with international clientele. From her roles with creative campaigning, event planning, marketing, and content writing, there is really no branch of communication that Melina is not confident in. Having a strong passion for social media, Melina loves using her creative writing skills to deliver meaningful messages that attract target audiences. Fun fact: Melina is originally from the Greek island of Ikaria, where she can be found every summer dancing at her islands traditional festivals.
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