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SEO & PPC Specialist

One of the main responsibilities of the PPC & SEO specialist is to be in a position to analyze digital assets in relation to paid, referral and organic channels & provide solutions that will improve the performance of the client’s digital campaigns. The professional also needs to be able to recognize and capitalise on opportunities relating to the strategic aspects of a client’s marketing plan.

Main Duties and Responsibilites

SEO Responsibilities for this role:

  • Perform keyword research
  • Building an SEO strategy
  • Optimizing on-site content
  • Building effective links
  • Building reports
  • Analyzing data
  • Interpreting data to client or account manager
  • Keeping up to date on industry changes (such as algorithm updates)
  • Performing pre-live SEO for new site launches

PPC Responsibilities for this role:

  • Performing keyword research
  • Building a PPC strategy
  • Building out campaigns
  • Making bid and targeting adjustments
  • Writing text ads
  • Building reports
  • Analyzing data
  • Interpreting data to client or account manager
  • Keeping up to date on industry changes (such as new platform features)
  • Performing and optimizing Facebook ads
  • Using Programmatic advertising platforms

Skills and Experience

  • Keyword Research, on-page & off-Page SEO Optimization Experience
  • Ability to update HTML, CSS websites and cross-browser testing and other SEO / PPC related technologies (front-end editing primarily to support on-page efforts)
  • Min 4 years Search Engine Marketing experience
  • Proven track record of success with large scale paid search programs
  • In-depth experience with analytics tools such as Google Analytics
  • Solid knowledge of current and emerging SEM trends and technologies
  • Strong understanding of SEO analytics and Microsoft Excel
  • Strong analytical skills, organizational skills, and high attention to detail
  • High level of independence and efficiency
  • Excellent communication and interpersonal skills
  • Solid understanding of lead generation conversion funnels
  • Strong sense of ownership, drive and urgency
  • Great attitude, team player, and willingness to teach and learn
Apply now