We inhabit a digitally connected ecosystem that constantly changes and evolves; so do the ways and means we brand, promote, market and sell. There is no point solution that will work for any brand or objective.
Base Element provides an integrated and customized range of cross-channel branding, marketing, communication, technology and data analysis services that help businesses and organisations achieve their goals.
We help our clients understand the digital environment and make them feel comfortable and empowered within it. We then collaborate on the best ways to reach customers and prospects.
We have gained expertise across a wide range of industries and have developed a niche skillset that allows us to marry technological innovation with business acumen.
We work closely with the client to fully address industry-specific needs and circumstances and transfer our expertise through strategic planning and consultancy services to allow the client to achieve their marketing goals
DIGITAL TRANSFORMATION / CX CONSULTING / E-COMMERCE STRATEGY / BRAND STRATEGY DEVELOPMENT / TECHNICAL STRATEGY / DIGITAL STRATEGY / SEARCH STRATEGY / SOCIAL CONSULTING / DATA STRATEGY / MOBILE STRATEGY / PRODUCT STRATEGY
Customer experience is a sum of all experiences a customer has when interacting with a company and a brand. Customer experience includes a lot of elements within spheres of advertising, branding, sales, customer service and customer support.
We design cross-device, cross-platform and cross-environment experiences for your products and services that ensure an emotive connection with their audiences and added- value to their offering.
We help you deliver exceptional user journeys and customer experiences that nurture engagement, build loyalty, attract new customers and increase profitability.
USER EXPERIENCE / INTERACTION DESIGN / WEBSITE DESIGN / MOBILE APPLICATIONS / INTRANETS / PHYSICAL EXPERIENCES / SERVICE DESIGN / PRODUCT DESIGN / E-COMMERCE DESIGN
Marketing and communication are now firmly rooted in the technological revolution of the fast changing, digitally connected world. Tools, channels and techniques have changed and have brought complexities that did not exist in the past. The MarCom fundamentals endure and core challenges remain the same: How can we get the message through to the right audience, at the right place, at the right time? How can we be relevant and stand out from the clutter? How can we build brands, relationships, loyalty and growth? The solutions, however, have changed.
We believe in an integrated cross-channel and cross platform approach that delivers emotive user experiences in the right place at the right time. These experiences may reside entirely in the digital environment, but very often, they go beyond into the physical world. We are driven by data because it enables us to make informed decisions that will best serve business objectives of brand awareness, lead generation, consumer engagement, sales and maximizing ROI.
CHANNEL PLANNING / INTEGRATED CAMPAIGNS / SOCIAL MEDIA / SEARCH MARKETING (SEM) / MEDIA PLANNING / BUYING / EMAIL MARKETING & AUTOMATION / CONTENT MARKETING & PRODUCTION
Innovations in technology have radically changed the mainstays of marketing. With the introduction of new consumer channels—social media, mobile platforms and the web—new products and services have emerged and existing ones have transformed. As the once distinct boundaries between marketing and technology erode, few have managed to master both successfully. We anticipated this amalgamation and work to fuse technological innovation with marketing; we believe that technology can serve the business and accelerate the impact of marketing.We specialise in analysing your business objectives—taking into account people, processes and commercial requirements—and converting our findings into technical solutions. We place emphasis on creating seamless omni-channel and people-centric user experiences that achieve fluid interaction between the user and any delivery device.
BRANDCORE EXPERIENCE PLATFORM SOLUTION / CMS DEVELOPMENT / MOBILE APPLICATION DEVELOPMENT / PLATFORMS & API INTEGRATIONS / IOT TECHNOLOGY / ECOMMERCE
Designing meaningful solutions to meet business, marketing and communication needs requires the collection and analysis of data that can translated into actionable information. It is an ongoing process that entails capturing and integrating data throughout every step of the customer journey.
This cross-channel data mining is critical as it allows us to fully understand consumer behaviour and extract what we need to create people-centric technological and communication solutions. An iterative process, data analysis aims to spark insight and to develop meaning that allows us to predict, adapt and respond in automated yet humanized ways to customer behaviour in real-time.
DATA STRATEGY CONSULTING / SEGMENTATION & TARGETING / ATTRIBUTION MODELLING / TESTING & OPTIMIZATION / MEASUREMENT PLANNING & IMPLEMENTATION / ANALYTICS TOOLS / AI IMPLEMENTATION