Web Design and Development by Base Element
The agency for a fast moving digitally connected world/
Proud winners of three 2018 W3 Silver Awards
User ExperienceSevices & UtilitiesComputer/IT
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WEB
DEVEL
OPMENT
it's not all about looks
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it has to do with strategy
In this highly connected digital environment, you need to strategically integrate the right elements for your masterpiece.
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your website is an integral element of your digital strategy
Your website needs to serve as the linchpin between your business’ unique circumstances and your audience’s decision journey.
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We design and develop bespoke web and native mobile apps to help businesses and organisations achieve their strategic goals.

We do not believe in template solutions.

hand
a powerful team
of strategists, UI and UX designers, experienced programmers and content marketers.
a strong track record
in regard to customised web and app developments for clients across the globe.
a robust step-by-step approach
which guarantees an UX deliverable that meets its strategic purpose.
HOW WE DO IT
Through years of experience we've chiselled a 6-step process that drives our UI & UX service.
Business Analysis

Business Analysis

We don’t only want to get to know your business, we need to understand it too.

We’ll meet and talk about your products, audiences, identity, challenges and competencies.

Using these insights, we will map and define your user’s digital journey, aligning it with your key objectives.

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Wire Framing

Wire Framing

Wireframes are the bare bones of any website.

We formulate the layout and detailed content architecture on all pages of the website, ensuring that the UI is adapted to your users’ decision and digital journey.

To assess our wireframes, we upload the designs onto our tools and test them meticulously running various user scenarios.

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Content Creation

Content Creation

Content is all about context.

All written content on your website is created by specialised content marketers whose writing will capture your brands voice, following our content architecture guidelines closely. In this way, your content stays relevant, engaging and convincing.

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Visual Design

Visual Design

The next step is to tie the content, UI and brand identity into a large, visually appealing bow!

Our design team will create a visual concept by carefully selecting the appropriate colour palette, fonts and imagery that visually communicate your brands voice clearly and effectively.

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Development

Development

Once all UI designs and functional specifications are approved, it’s time for our developers to shine.

Custom-developed websites are our favourite, because they give our team the chance to showcase their expertise and know-how to deliver a project to the highest of standards.

We are savvy with the most popular coding languages and select those that are optimal for a projects’ scope and objectives.

Before we sign-off on the final website, we run various tests to make sure that your website is programmed to perfection.

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Tags & Metrics

Tags & Metrics

The final step is to get your web or native app ready for your upcoming marketing campaigns.

We create, configure and connect the app to all appropriate tags, pixels, metrics and analytics to be able to collect data, and to monitor and optimize performance.

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like what you see?

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* We will never share your information with anyone

CASE STUDIES

Don’t just take our word for it, here’s some evidence.
Inibar

Inibar

A Digital Transformation in the French B2B Services Industry

View case study
FirePro Website

FirePro Website

Empowering a Global Brand through a 21-Language Website

View case study

INSIGHTS

Sharing is caring, and we grow by sharing our experience, knowledge and expertise.
Website Development: The Importance of User Perspective
Website Development: The Importance of User Perspective
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The Main Reason Why  Most Web Development Projects Fail
The Main Reason Why Most Web Development Projects Fail
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Elevating CX through digital transformation
Elevating CX through digital transformation
READ MORE