Fast Moving Consumer Goods (FMCG) companies have a lot to benefit from digital marketing agencies. That’s because of their low costs, short shelf life, and large retail audience that open the door for unlimited marketing opportunities — and that’s where the best digital marketers come in. From eye-catching campaigns to compelling showcases and beyond, digital marketing agencies can get your goods right in front of the audiences that are ready to buy. Here are four ways a digital marketing agency can boost your FMCG brand growth.
One of the most effective tactics for brand growth is through an investment in brand consistency. From keeping messaging cohesive across platforms to creating a consistent digital presence with the visual tone of your brand across the different digital media, branding is key to a strong and successful message, especially when it comes to FMCG companies that rely on that consistent image and notoriety.
Consistent branding results in a 23% increase in revenue according to extensive research. Therefore, safeguarding this consistency while multiplying a brand message’s reach across the different digital media is an essential initiative that will drive brand growth as a whole.
Surprise and delight marketing is a strategy for attracting and nurturing consumers by offering unexpected rewards, perks and experiences that will excite their consumers. This could be anything from an unexpected gift card offered through a Facebook Giveaway Competition to online coupon and product upgrades or a video content series on how to improve the consumer lives through a brand or a product. These tactics are fun and exciting for consumers, giving them a positive feeling about a brand and its products. This boosts brand awareness, ensures heightened brand visibility and gets your products and your brand name in front of even more people. Surprise and delight is a great way to change brand perceptions and secure more loyal customers. And taking this kind of activities digital can ensure even higher reach and awareness for a brand and greater interaction and engagement with the consumer in the digital channels he/she spends most of his/her time and attention.
The best digital marketing agencies ensure they customize each and every one of their campaigns to their specific clients. Consumers aren’t dumb — they can see right through a bland and unoriginal campaign that doesn’t keep their specific interests in mind. However, each consumer is different, and therefore every brand has a specific audience they cater to. These campaigns — whether email, social, content or beyond — need to be created with the brand and the audience in mind at all times. Customization comes in a number of forms — from messaging that addresses key customer questions to mediums that reach the right people most naturally.
The best digital marketing agencies know how and when to infuse the customizations that drive results. In fact, consumers are demanding more customization and personalization these days—31% of consumers even stated that they wished their brand experiences were more personalized to them. That means that if your brand doesn’t start building digital user-first campaigns, you’re doomed.
For a growing FMCG brand, it’s important to have an international presence. However, finding a foothold in the global market can come at quite a large price point.
Luckily, the best digital marketing agencies have the platform expertise and the know-how to launch campaigns across the globe, targeted for each local market and at a price that is affordable and approachable.
From building websites that are localized to targeting specific audiences in multiple countries through Programmatic bying, the best digital marketing firms can create a lasting impression on audiences around the world.
International campaigns are important for a consumer goods company that hopes to secure its place in the international market and communicate its brands in a consistent, efficient and cost-effective way.
FMCG companies have the potential to make a major impact in consumers' everyday lives across the globe. However, in order to get there, brands like yours need to work with digital marketing agencies that have experience with these specific types of products and the audiences attracted to them. You’ll know a truly remarkable digital marketing team when you meet them — the agency will work hard to reach and engage with your audiences, strengthen your branding, create customized campaigns and take your brand to the global stage.
All you have to do is make the first move. For more powerful digital marketing tactics with an agency, check out our blog!