Looking to get into digital marketing?
Spending on digital marketing is expected to outpace television marketing by $30 billion this year. This means there’s no better time to get into marketing.
The U.S. Department of Labor’s Bureau of Labor Statistics predicts the job outlook for marketing managers is expected to grow by 8% from 2018 to 2028. This is higher than average and shows there’s room for growth through the 2020s.
Large revenues aside, the sheer volume of channels you can reach consumers on these days is fascinating. Websites, banner ads, social media, and chat apps are just the tip of the iceberg – today’s digital marketing includes partnering with influencers, media outlets, YouTubers, and more on visual, interactive content.
Here are five reasons a career in marketing is hot right now.
It’s not just at the management level – Digital Marketing is one of the hottest jobs across the board. According to ZipRecruiter, demand is higher than the average profession, with 10% increases expected through 2026. This means more jobs will be opening from entry-level all the way up through the c-suite.
Shopify predicts e-commerce will grow from $2.8 trillion in 2018 to $4.9 trillion by 2021. This makes digital marketing strategies like SEO, social media, and CRO vital for companies to focus efforts on. In-feed contextual advertising is also much more prominent today than paid search and banner ads.
Many customer touchpoints, like email, text, and social media, are automated by marketing software these days. This means the nature of marketing jobs will start to evolve over the years into higher-level creative tasks.
Current full-service digital marketing agencies offer services like SEO, web development, content, social, email marketing, display marketing, creative services, and public relations. In addition, each of these disciplines has dozens of specialty agencies that focus deeply on one niche. This leaves a lot of room for professionals to do what you want.
For example, a copywriter or photographer can choose to work alongside 56.7 million other freelancers or join a specialty agency designed to sell their specific services. In addition, they can both join a full-service agency that accommodates both.
Modern digital marketing encompasses tech, business, creative, and organizational skills in more ways than ever, and digital tools make it easier to find gig work or employment in marketing.
No matter how you do it, working in Digital Marketing will help develop personal growth. Independent marketers and smaller agencies end up as jacks-of-all-trades, learning so many things at any given moment.
Larger agencies are more compartmentalized, but the sheer volume of customers they service exposes you to a wide range of opinions and perspectives. In marketing, you’ll learn to understand the perspectives of people of different political and religious beliefs you never would have in another industry.
In one day, you’ll find yourself creating a fantasy world filled with unicorns and dragons while researching the history of a specific European castle and learning about hummingbird migration patterns. Although highly technical, let’s not forget why everyone loves Wendy’s Twitter account.
Because marketing is becoming so important, salaries are designed to retain top talent. The median salary for digital marketing management-level positions in 2018 was $132,620, which equates to just under $64 per hour.
Keep in mind, people in these positions are earning these salaries by providing a demonstrated ROI in several key areas. Every dollar spent on initiatives like email marketing, paid searches, affiliate marketing, SEO, and display advertising needs to bring in the highest possible returns of at least $3 (although much higher ROIs are expected on some channels).
Also, entry-level marketing jobs, such as social media representatives or copywriters, often make minimum wage. It can take a decade to reach management level and earn a decent living in marketing. The long-term benefits are worth it, though, because a six-figure salary is only the start of the perks.
Digital marketers often gain exclusive access to products, events, and experiences that can’t be found anywhere else. It’s an industry like no other.
The biggest reason most people pursue a career in digital marketing is because of the freedom it enables. Digital marketers can work from anywhere there’s a laptop and internet connection available. That means you open your life up to a new way of living most people only dream of.
It doesn’t come easy – the grind is still the grind, but because the internet is on 24/7, you can work anytime.
Some digital marketers work in cubicles for large agencies, but the freelance force and smaller agencies operate virtually. Collaboration tools like Trello, Telgram, and Google Drive make it easier than ever to be productive from anywhere in the world at any time.
Digital marketing is growing faster than the economy average – making it a great time to consider it as a career. It’s a dynamic field that incorporates creative and technical professionals in a wide variety of work environments.