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Content Marketing & SEO Best Practices for Lawyers and Law Firms

Content Marketing & SEO Best Practices for Lawyers and Law Firms

by: Andreas Mouskos
 
 

Today, this approach has had to change exponentially.  And the reasons are relatively simple.   The online consumer buying process has undergone a major shift.  So much so in fact that  reports that .

Online users are becoming smarter due to the influx and impact of content driven digital marketing strategies being delivered to them by businesses who’ve realised that traditional marketing is becoming less and less effective.

social media use and client success in terms of establishing credibility, driving engagement and achieving competitive advantage is being widely recognised.

Access to and information on highly targeted online traffic relevant to a law firm’s area of expertise has become easier to attain with the added assistance of critical web data such as social media and site analytics.

What does this actually mean for legal firms or lawyers? 

As with any other industry competing in the digital arena, law firms are constantly looking for ways to establish themselves as thought leaders in their particular niche, generate new leads and ultimately expand their client base.   

What then does a law firm or lawyer do?

In terms of Content, utilise the following methodologies:

  1. Whilst producing authentic top tier quality content is vital, incorporating lawyer specific SEO practices into your website is just as important so as to improve your search engine ranking position for keyword phrases.

     

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