Google Tag Manager is a free tool that allows you to efficiently and easily manage your web tags.
They're those pieces of website code that - as Google reiterates - give you the ability to ‘measure traffic and visitor behaviour, understand the impact of online advertising and social channels, use remarketing and audience targeting, test and improve your site, and more.’
How easy is it for a Marketer to use Google Tag Manager?
The placement of tags to a website has for the most part been something given to webmasters or IT specialists to handle historically. This is because the task was often perceived to be challenging, problematic or simply just too time-consuming.
Google Tag Manager has managed to change this perception.
So much so that by utilising this tool, marketers are finding it far easier and quicker installing and managing website tags themselves, without constant recourse to a web developer or IT department.
As a result, IT overheads and time consumption are being reduced significantly, building new campaigns has become considerably quicker with little to no reliance on the speed or reaction time of a web developer, and rapid access to crucial web analytics and data has increased substantially.
So how exactly do you use Google Tag Manager and what advantages are there for a Marketer to bother with it?
It’s relatively straight forward to use actually.
What other capabilities does this tool have that make it worthwhile using?
For marketers everywhere, the integration of Google Tag Manager into a website has simplified the installation and maintenance of tags extensively, especially when you consider that any one person can manage the process all from one location.
Access to crucial web data, from site analytics to AdWords remarketing and more, storing of analytics information and tracking codes has also never been easier or quicker.
And being that there’s so much to play around with, from custom tags to different triggers, getting started has never been more appealing. So get experimenting and obtain the results that will benefit you almost immediately. More information on how to install tags in Tag Manger can be found here.