Google reiterates - give you the ability to ‘measure traffic and visitor behaviour, understand the impact of online advertising and social channels, use remarketing and audience targeting, test and improve your site, and more.’
The placement of tags to a website has for the most part been something given to webmasters or IT specialists to handle historically. This is because the task was often perceived to be challenging, problematic or simply just too time-consuming.
So much so that by utilising this tool, marketers are finding it far easier and quicker installing and managing website tags themselves, without constant recourse to a web developer or IT department.
So how exactly do you use Google Tag Manager and what advantages are there for a Marketer to bother with it?
- allows for multiple users who can create, maintain and publish tags. Each user can be granted specific access and user permissions.
- Code changes to a website are not needed when making changes to a tag or adding a new tag. This speeds up the process for marketers exponentially because they can implement any testing and change themselves, without the need for an IT specialist.
- You can previewing and debugging features. In this way, you will have advance warning as to whether any errors exist or if the tags are actually working correctly to ensure that the data being received is correct.
- Data across multiple mobile ready platforms can be attained because Google Tag Manager can be used to manage mobile websites and mobile apps.
For marketers everywhere, the integration of Google Tag Manager into a website has simplified the installation and maintenance of tags extensively, especially when you consider that any one person can manage the process all from one location.
And being that there’s so much to play around with, from custom tags to different triggers, getting started has never been more appealing. So get experimenting and obtain the results that will benefit you almost immediately. More information on how to install tags in Tag Manager can be found