In the last few decades, our deeply rooted relationships—for instance, with time, space, information and identity—have been greatly challenged. We have had to cope with abrupt changes in our perception and realities of scale, distance and pace, and to ‘survive,’ we have had to adapt to be able to synthesize an abundance not previously experienced. As individuals, versatility—even elasticity (considering the accelerated rate of change)—has allowed us to evolve alongside the scientific and technological innovations. But to what extent are companies as elastic as individuals? Contrary to the general belief they are not. The digital agency is a bridge between the abstraction of technology and the tangible requirements of market realities.
Companies, however, that seek to ensure their future success need to strive to minimize the gap to keep ahead of the curve. Digital agencies greatly benefit clients not only by helping them make better decisions about their future, but also by adding value to their products, services and customer interactions. With a hybrid approach, a digital agency enables a company to explore and test innovative ideas and to integrate creative solutions that keep pace with technological evolutions. This is possible when digital agencies, on their part, invest in a client interaction by utilizing their time developing pilot projects and prototypes, and by synthesizing thought into practical applications of innovative solutions or processes. Today and tomorrow’s huge technological advances are a certainty, and new interactions and behaviors are celebrated and criticized in equal measure. It is the company that selects and adapts with an elastic mindset—with the foresight and the courage to embrace progress and to harness it to its advantage—that is best situated in a world of unlimited possibilities. The digital agency soulld be well equipped to help its clients face these challenges and come out ahead of the competition.