A fusion of diverse elements that creates something that is greater than the sum of us/

Alex Abbiew Alex Abbiew

Alex Abbiew

Director of Growth, African Markets

Alex is an utterly driven, experienced and versatile Marketing professional. Over many years of practice, he has acquired unique insights into the processes and dynamics of the function, having had the opportunity to work on both Client and Agency side of the business.

He has helped build a plethora of brands across diverse industries including fast-moving consumable goods (fmcgs), banking, Petroleum and telecommunications. Alex hol ds an MBA(Marketing) from the University of East London, U.K. & has held roles in Lintas, JW Thompson, Saatchi & Saatchi and MTN, where he was a key Member of the Project Team that delivered a momentous Rebranding Experience, contributing towards building what is today undoubtedly, Ghana’s most iconic brand.

Alex’s other passion, apart from devising Strategy towards building brands, is football and he absolutely treasures the moments that he spends watching his beloved Barcelona play. A ‘Must-Do’ on his Holiday plans? You guessed it! A trip to the famous Camp Nou!  

 

The 3 Main Myths About Digital Strategy
The 3 Main Myths About Digital Strategy
by: Aris Pilitsopoulos
Too many people mistake digital strategy for upgraded IT, fancy digital tools and in most cases focus on digital marketing or use the two terms synonymously. In this article we time to dispel the three biggest myths about digital strategy.
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No Man is an Island. Neither Is Digital Marketing
No Man is an Island. Neither Is Digital Marketing
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Global Expansion through Digital Marketing
Global Expansion through Digital Marketing
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