George brings loads of experience to the group. He has worked in advertising since 1990.He has worked on the various Unilever brand groups from foods to detergents. He worked on the first Unilever Promotion to relaunch a stable staple, Keysoap, and also revived the fortunes of the Lux soap brand with the Miss Lux pageant.
George has always worked extensively on the Diageo brand, Guinness Stout. He spent time with Saatchi & Saatchi (Cape Town), South Africa working on the “Michael Power” Adventure Film, a major advertising vehicle for the brand.
George is also a Specialist in Behaviour Change Communication. He has worked on HIV prevention, Cervical Cancer Prevention, Mosquito Net Use, and adoption of Salt Iodization. He also comes with publishing experience, having helped many organisations to publish newsletters and Annual Reports.
He holds a Honors degree in English and Diploma in Education from the University of Cape-Coast, Ghana and a Certificate in Marketing & Management for Social Change, Georgetown University, U.S.